Golfvante continues to strengthen its position in online golf gloves in Sweden. In 2025, the company sold 26,100 golf gloves to customers across the country – a result that places Golfvante among the largest online shops in the category.

By focusing entirely on golf gloves, Golfvante has built a brand that combines specialization, quality and direct contact with the golfer. The strategy differs from traditional golf chains and has created a clear position in the market.

Specialization as a driving force

Golfvante has chosen a clear path: to be a specialist in golf gloves. Through close collaboration with producers and continuous development of fit and materials, the company has created a range that meets the demands of both frequent players and competitive golfers.

The pure niche strategy has been crucial for growth and has contributed to more and more golfers choosing to buy their golf gloves online directly from a specialized player.

Expansion to physical retail in 2026

Golfvante will establish itself in physical stores in 2026. The decision is a response to customer demand for local availability, the opportunity to try on fits and receive personal advice.

The combination of strong e-commerce and selective physical presence strengthens the brand's position and creates a holistic experience for the golfer.

Clear goals: Sweden 2027 – Nordic countries 2030

Golfvante's growth strategy is long-term and clearly defined.

In 2027, the goal is to be Sweden's largest online shop for golf gloves , in terms of number of golf gloves sold online.

By 2030, the ambition is to be the Nordic region's largest online webshop for golf gloves and to establish Golfvante as the second largest golf glove brand in Sweden , behind the most established player in the world.

With continued focus on quality, product development and customer experience, the company sees strong potential to achieve these goals.